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43 new rooms are celebrated at the floor opening

Hamburg, Juni 2019

The east is growing - 43 new rooms are duly celebrated at the dazzling floor opening
The time has come – as part of the floor opening, the east Hotel is presenting its 43 new hotel rooms. The inauguration of the new rooms will be celebrated in a special way and under the motto "east meets Kiez" in the "east way". The east will welcome its guests in the new hotel rooms with culinary, entertainment and well-being highlights.

The original "Hot Corner" stand awaits behind one of the 43 room doors, where the owner Christoph Wilson personally serves his famous cult currywurst. The popular east Sushi & Sashimi also ensures culinary delights. Behind another door, bar manager Tako takes you into the unique world of gin with his "Monkey 47" gin bar. Anyone with a craving for sweets will find their "Sweeter Solutions" in the Candy Studio. Then, with a glass of champagne from the "Moët & Chandon" loft, head straight to the casino loft of the "Spielbank Hamburg" to try your luck at the roulette table.

While the ladies have their make-up and styled in the "M.A.C." cosmetics studio, the gentlemen enjoy soothing beard care in the "Herrengut" barberloft next door. Afterwards we meet in the photo room. Typical cathedral accessories such as candy floss, balloons and a life-size teddy ensure a good mood and funny photos are guaranteed. Behind another door, photographer "Randy Rocket" will stage his models in a live shoot.

For the bravest guests of the evening there is a lasting memory that gets under your skin in the “Atelier Tietchen” pop-up tattoo studio. It also gets creative with a good cup of “Nespresso” coffee in the calligraphy café. Anyone looking for rest and relaxation after so much "action" will find it in the east massage studio.

Colorful entertainment in the evening is provided by Eve Champagne and the popular Olivia Jones Drag Queens, who insist on visiting their neighborhood and strolling through the "east Kiez".
The invited guests include not only long-standing friends of the house, regular guests and business partners, but also personalities from Hamburg's celebrities.

Brief facts about the new rooms
After extensive renovation work, the former premises of east's own nightclub uppereast and the east Sporting Club now house 43 new hotel rooms, from 25m2 to 50m2, which are divided into the categories loft and studio (172 rooms east hotel in total). The naming is not accidental, because the new hotel rooms by architect Giorgio Gollotta have a modern, loft-like character thanks to the special materials, such as black oiled herringbone parquet flooring made from French Vosges oak, dark green Serpentino granite from northern Italy and the visible, refined steel girders on the facade and cap ceiling.
CEO Christoph Strenger: “The new rooms impress with their spaciousness and materiality. The combination of the black oiled parquet with natural stone creates an unmistakable atmosphere and makes every room unique.”


PR & Communications east Group
east Hotel & Restaurant GmbH
Simon-von-Utrecht-Straße 31
20359 Hamburg